Canada

The CIDOT Canada team is responsible for increasing awareness and demand to drive visitation from Canada to the Cayman Islands. The team deploys a combination of travel trade, media relations, social media and consumer marketing to drive demand for the for the Cayman Islands with a focus on the Greater Toronto Area, Ottawa (Ontario), Quebec, Nova Scotia, Manitoba, Alberta and British Columbia.

Departments

The Canadian team consists of a Business Development Manager, Marketing Representative and a part-time Regional Administrator. The team is also supported by contracted advertising and PR agencies.

  • Raymond Mathias

    Business Development Manager
    RMathias@caymanislands.ky

    An industry expert with more than 20 years in the field of international tourism marketing, Raymond Mathias plays a critical role in working with the Global Marketing Management team in the development and execution of strategy and marketing plans for the Canadian market. He leads the team and oversees all aspects of marketing, sales, advertising, public relations and social media outreach designed to grow Canadian visitation to the Cayman Islands.

     Previous to joining the CIDOT team in Canada, he was Director, International Marketing at the Ontario Tourism Marketing Partnership Corporation (OTMPC) and oversaw activities including consumer marketing, travel trade and media relations in ten key markets around the world. During his tenure with OTMPC, Mr. Mathias successfully delivered an integrated marketing campaign in China to generate awareness of Ontario in one of the most globally competitive marketplaces. 

    His distinguished travel career also included serving as the Marketing Manager at VisitBritain Canada that benefited the destination with two years of record visitation from Canada to Britain. The VisitBritain office was also voted ÍšNumber One Tourist Board in Canada by travel agents and ÍšNumber One Office for Return on Investment. Mr. Mathias has also functioned as the Marketing Manager USA for Visit Wales in New York and was a World Showcase Fellowship Ambassador for the Walt Disney Company at EPCOT Center in Orlando, Florida.

  • Tammy van Zyl

    Marketing Representative
    tvanzyl@caymandislands.ky

    With over 20 years’ experience in the hospitality, tourism and aviation industries Tammy’s love for the Cayman Islands drives her passion for marketing the destination. 

    After working in the on-island industry for almost a decade, Tammy joined the Department of Tourism in 2006 as a Market Research Assistant. She eventually relocated to Canada and took on the challenging position of Regional Administrator for the Toronto office where she played a leading role in the relocation and restructuring of CIDOT’s Canada office. 

    This role led to Tammy’s appointment as a Marketing Representative and saw her moving across-country to Alberta to further develop the western markets. In addition to driving market awareness at key trade shows and leading numerous tourism projects and special events targeted at both consumers and trade, she dedicates much of her time to establishing productive long-term relationships between regional players and on-island partners.

    Tammy holds an advanced diploma in Hospitality and Tourism Administration from Canadore College, a Marketing Strategy Certificate from Cornell University, and is currently pursuing a Bachelor of Tourism Management degree from Thompson Rivers University. Her commitment and determination to see the Cayman Islands succeed and grow in a competitive marketplace now finds her playing a key role in the development of the Canadian market.