E-Business and Research

To thoughtfully and strategically explore and develop the most appropriate needs to keep the Cayman Islands as an online brand leader. Provide up-to-date analytics and research that will assist in accurate business intelligence. 

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  • Casandra Morris

    Manager, E-Business and Research
    CMorris@caymanislands.ky

    Casandra Morris, is the E-Business and Research Manager at the Cayman Islands Department of Tourism. She holds a Masters Degree in Marketing with e-Commerce from the University of Portsmouth, UK and earned her Bachelor of Science Degree (Magna Cum Laude) in International Hotel and Tourism Management from Johnson and Wales University, Providence Rhode Island.

    Casandra’s responsibilities include providing management and monitoring oversight to the global marketing communications projects including CRM, e-commerce, social media, website development and maintenance, as well as local and international market research undertaken by the Government annually.

    She has held previous roles as Director of the Cayman Islands National Festival - Pirates Week, Head of Marketing at Digicel Telecommunications Group, and top marketing roles within the tourism industry including General Manager of Marketing at the Turtle Farm, the largest attraction on island and at the Cayman Islands Tourism Association as Assistant Executive Director and Acting Executive Director.

    Casandra is well known for her strong Christian values and volunteers her time to educate, encourage and inspire others.

  • Jeremy Walsh

    Website Administrator
    JWalsh@caymanislands.ky

    Jeremy Walsh joined the Department of Tourism in April 2017 in the role of Website Administrator. As a Certified Microsoft Professional (MCP), Jeremy brings with him a strong background in digital media. Prior to working with CIDOT, Jeremy͛s work experience included IT Instructor with HEART Trust/NTA, eMedia Officer and Assistant Webmaster with JN Bank, Graphic Design Consultant with the University of Technology, Jamaica and Graphic Design Consultant with Caribbean Local Economic Development Project (CARILED). 

    Jeremy possesses a Bachelor of Science in Information Technology. He is also the holder of certifications in AdWords, Analytics and Mobile Sites from Google as well as programming in HTML5 with JavaScript and CSS3 from Microsoft.

  • Ricardo Smith

    Research Analyst
    RSmith@caymanislands.ky

    Ricardo Smith holds the title of Research Analyst, whose effective task is to conduct primary research and provide analysis to support the delivery of high-quality, integrated marketing programs and services to clients worldwide. His work allows the Department of Tourism to effectively build brand awareness, promote the destination and drive visitor arrivals to the Cayman Islands. He brings over 12 years’ experience working in Statistics to his role at the Department.

    Ricardo possesses a bachelor's degree in Economics and Accounting from the University of the West Indies at Mona, Jamaica. He also completed the Sampling Program for Survey Statisticians at University of Michigan, Ann Arbor and is an affiliate member of the Association of Chartered Certified Accountants.

  • Lisani Sambula

    Marketing Content Officer
    LSambula@caymanislands.ky

    Lisani Sambula is CIDOT’s social media guru, responsible for the maintenance and monitoring of all our social media pages. Mr. Sambula is also one of our creative minds behind the generation of many of our social media campaigns, sweepstakes and commercials. With a B.Sc. in Entertainment Business, Lisani also has a great understanding of how to provide support/coverage and promote Cayman’s wide variety of events such as Cayman Carnival Batabano, Cayman Cookout, and Pirates Week.

  • Cindy Powery

    Enumerator
    CPowery@caymanislands.ky

    Ms. Cindy Powery holds the title of Enumerator/Research Assistant for the Department of Tourism, bringing over 15 years’ experience in customer service to her role.

     As Enumerator/Research Assistant, Ms. Powery collects data from the Islands͛ visitors at the airport and cruise port on a daily basis. She loves having the opportunity to find out about their visit to the island and encourage them to return to the destination.

    Ms. Powery is also responsible for monthly data entry and training interns and staff on data collection. Ms. Powery is presently pursuing her Associate degree in Public Administration at the Civil Service College. When she’s not crunching data, you can find her writing songs, singing, reading, and spending time with her four children of whom she is very proud.

  • Malcolm Hurlston

    Enumerator
    MHurlston@caymanislands.ky

    Born in Brooklyn, New York, Malcolm moved to the Cayman Islands in 2000 when his father felt a calling for his homeland. Since then, Malcolm has developed a deep infatuation with the Cayman Islands. He became a part of the CIDOT family in 2016 when he joined as an Enumerator and Research Assistant. He aims to develop his career in the Tourism sector. Taking his responsibility as an ambassador of the Cayman Islands seriously, Malcolm aims to always shine as a representative of the Cayman Islands. His hobbies include watching football, DJing and displaying the ‘Caymankind’ way!