United Kingdom

The Cayman Islands Department of Tourism’s London office promotes the Cayman Islands to the UK, Continental Europe (e.g. Germany, Italy, and France), Asia and the Middle East in a number of different ways. However, due to British Airways being the sole carrier from this region, the office focuses on the UK and Ireland. The UK team specifically targets the luxury market and the 45+ age group with a household income of £100k per year looking for an unforgettable experience when choosing their holiday.

Departments

The London office comprises a small team, soon to be at its maximum of five members of staff with the addition of a Sales Representative.  Collectively, the team looks after all aspects of public relations, advertising, marketing and promotion of the Cayman Islands to both travel trade and consumers. This is accomplished with print and online advertising, social media, e-newsletters, attending trade and consumer shows, hosting travel trade and Visiting Journalists FAM trips, affinity partnership promotions, travel trade trainings and consumer enquiry fulfilment. 

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  A Travel Industry professional with over 20 years of commercial experience heading up international sales, marketing, pricing, and partnership teams in leading travel industry companies across EMEA and the US. Taking over as the UK and European Regional manager for the Cayman Islands Department of Tourism (CIDOT) in June 2019, Mr. White is responsible for all of the Cayman Islands' sales, marketing and PR activities across Europe out of the London office.

  Mr White joined CIDOT from IHG (InterContinental Hotels Group) where he was most recently Director of Global Brand Partnerships, successfully steering marketing strategies to deliver both brand awareness and sales growth across their portfolio of brands and distribution channels including the negotiation of several high-profile partnership deals across an extensive range of industry sectors, including the London 2012 Olympics. Married with two children, Adrian is a keen endurance runner having finished several marathons around the world, including in Cayman and plays and coaches field hockey to teenagers.

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  Vicki Saker is the Office Administration Manager for the London Office and has been employed since 1992, probably making her one of the longest employed members of staff. Vicki has a passion for travel and different cultures.  As a result, she has visited numerous countries within six of the seven continents with only Antarctica left to visit.

  Vicki’s second love is food; she enjoys all types of cuisine and is pretty good at making ackee and salt fish with rice ‘n’ peas! Vicki considers family and friends extremely important and has strong relationships with everyone she knows, resulting in a wonderfully fulfilling life.

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  Rose joined CIDOT in August 2016 from cruise line MSC Cruises, where she looked after the in-house PR for three years. As well as handling all PR and social media enquiries within the CIDOT London office, Rose writes the content for the monthly newsletter, which goes out to over 60,000 subscribers, and is the main copywriter for the team.

  Travel has been of huge interest to Rose, both professionally and personally but there are still lots of countries to be ticked off her bucket list! Since visiting Cayman for the first time, she realised there has been one major thing missing from her life: rum cake.

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  With years of product and marketing experience across a range of travel brands based both in Europe and the Caribbean, Irene joined the London Office in March 2019 as Sales Executive. Irene is responsible for the travel trade relationships in the UK & Ireland, as well as, the development of new markets in Europe and Asia.
   
  Irene’s three main passions are music, travel and food. When travelling, she loves wandering aimlessly until she gets lost and discovering amazing local dishes that she (tries to) replicate when she’s back home.