What is PRIDE?

PRIDE is making a commitment to take Personal Responsibility in Delivering Excellence. PRIDE is an attitude, a way of life. The PRIDE programme establishes a culture of service excellence throughout the Cayman Islands.

Cayman PRIDE strives to:

  • Raise our standard of customer service
  • Distinguish the Cayman Islands from other Caribbean destinations
  • Increase our visitors’ intent to return and recommend the Cayman Islands to others
  • Ensure a promising and sustainable future for our islands
  • Improve and enhance our community and our quality of life

Why invest in PRIDE?

Tourism plays a major role in our economy. The Government is funding the PRIDE programme as part of its ongoing mandate to enhance the Cayman Islands’ competitiveness as a tourism destination and ensure the long-term sustainability of tourism in the country. The world spends over $500 billion on tourism yearly. By raising the level of customer service, we will be able to obtain a greater share of the tourism market.

Who participates in PRIDE?

Each member of our community plays a role in tourism. Those employed in tourism-related industries will be invited to receive PRIDE training. Our hope is that everyone living in the Cayman Islands will embrace PRIDE, not just as a way of delivering service excellence, but as a way of life.

How does PRIDE work?

Behavioural and operational service standards are agreed upon and set by tourism industry partners. Mystery shopping is used to identify strengths and training opportunities as well as provide interactive training programmes. Periodic quality checks are conducted to measure all progress in delivering excellence to guests.

Workshops & Webinars

We use Cookies on this website to improve functionality and performance, to analyse traffic to the website and to enable social media features. To learn more, please see our Cookie Notice for details