PRIDE is making a commitment to take Personal Responsibility in Delivering Excellence. PRIDE is an attitude, a way of life. The PRIDE programme establishes a culture of service excellence throughout the Cayman Islands. Cayman PRIDE strives to:
Behavioural and operational service standards are agreed upon and set by tourism industry partners. Mystery shopping is used to identify strengths and training opportunities as well as provide interactive training programmes. Periodic quality checks are conducted to measure all progress in delivering excellence to guests.