The CIDOT Canada team is responsible for increasing awareness and demand to drive visitation from Canada to the Cayman Islands. The team deploys a combination of travel trade, media relations, social media and consumer marketing to drive demand for the for the Cayman Islands with a focus on the Greater Toronto Area, Ottawa (Ontario), Quebec, Nova Scotia, Manitoba, Alberta and British Columbia.
Departments
The Canadian team consists of a Business Development Manager, Marketing Representative and a part-time Regional Administrator. The team is also supported by contracted advertising and PR agencies.
An industry expert with more than 20 years in the field of international tourism marketing, Raymond Mathias plays a critical role in working with the Global Marketing Management team in the development and execution of strategy and marketing plans for the Canadian market. He leads the team and oversees all aspects of marketing, sales, advertising, public relations and social media outreach designed to grow Canadian visitation to the Cayman Islands.
Previous to joining the CIDOT team in Canada, he was Director, International Marketing at the Ontario Tourism Marketing Partnership Corporation (OTMPC) and oversaw activities including consumer marketing, travel trade and media relations in ten key markets around the world. During his tenure with OTMPC, Mr. Mathias successfully delivered an integrated marketing campaign in China to generate awareness of Ontario in one of the most globally competitive marketplaces.
His distinguished travel career also included serving as the Marketing Manager at VisitBritain Canada that benefited the destination with two years of record visitation from Canada to Britain. The VisitBritain office was also voted ÍšNumber One Tourist Board in Canada by travel agents and ÍšNumber One Office for Return on Investment. Mr. Mathias has also functioned as the Marketing Manager USA for Visit Wales in New York and was a World Showcase Fellowship Ambassador for the Walt Disney Company at EPCOT Center in Orlando, Florida.
Julia is the newest member of the Canada team and comes to us with nearly 10 years of marketing experience. Prior to joining CIDOT, Julia worked at a digital agency with a focus on product management, social media marketing and content strategy. Some of her previous engagements included Discover America Canada, Kenya Tourism Board and Texas Tourism. As Marketing Specialist, Julia is responsible for coordinating and executing campaigns and promotions on behalf of the Canada team. This includes digital and traditional consumer initiatives, marketing campaigns, CRM and consumer shows. Before settling in Toronto, Julia lived in Brazil, Montreal and the UK. Outside of work, she can often be found gardening or cooking.