Page 13 - Marketing Milestone

D E P A R T M E N T O F T O U R I S M

M I L E S T O N E S

OCT During COVID-19
2020

01 Weekly communications sent to industry

on COVID and tourism updates.

Monitoring of social media comments and

messages to answer questions regarding
travel restrictions and border reopening.

Assist with call centre. Record and

forward applicant queries for Displaced
Tourism Employees Stipend Program

05 Re-launched TV and print

advertising using ‘Worth the Wait’
messaging

13 Launched Fall Roundtable Series –

Canada

20 Launch of the virtual series:

‘Tourism Starts with US!’

26 Global Citizen Concierge Program

launch