Page 19 - Marketing Milestone
P. 19

Department of Tourism Milestones

                                           LOOKING FORWARD











































                 M A K I N G   T H E   D R E A M ,   D R E A M I E R


               The CIDOT has worked diligently with both
            private  and  public  sector  partners  to  design  the   Reinvent for Readiness:
            “new” Cayman Islands consumer experience with   1      Identify  stakeholder  challenges  &  develop  the  best
            sanitation  and  safety  policies  for  the  dive  and   methodologies  to  reactivate  the  tourism  sector  in  an
            hospitality sectors, as well as public transport, and   effective & efficient return as a top pillar of the economy.
            more.  The  Cayman  Islands  has  implemented
            physical distancing, health, and safety restrictions, as   Stimulate the Domestic Economy:
            well as enhanced sanitation practices on-island for   2  Identify  strategies  to  positively  impact  the  country
                                                                   through  domestic  tourism  as  the  Cayman  Islands
            when its border reopens to international travelers.    transitions through the phases of the COVID-19 crisis.
            These  efforts  will  continue  to  be  supported  by
            marketing initiatives to reach key audiences in 2021,   Regain Global Market Confidence and Market Share:
            leading up to and during the next phased reopening   3  Extensive  global  marketing  &  promotions  of  the  best
            as part of the RB5 recovery plan.                      practices and methodologies put in place to ensure the
               The Cayman Islands is no stranger to tourism        Cayman  Islands  tourism  products  &  services  are
            and economic disruption due to natural disasters       operating with the highest safety and sanitation standards.
            and  global  crises  and  has  always  managed  its
            recovery  with  dedicated  and  thoughtful  long-     Bolster Future Tourism Sector Employment:
            term strategies. The CIDOT will continue to lead   4   This adaptation strategy will develop new definitions of
            the  charge  in  developing  innovative  marketing     roles  within  the  industry,  including  the  necessary
            programs and initiatives to meet these challenges,     retraining of tourism professionals to adapt to a new way
            helping the destination reach its tourism goals.       of operating in the tourism market.
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