Page 19 - Marketing Milestone
P. 19
Department of Tourism Milestones
LOOKING FORWARD
M A K I N G T H E D R E A M , D R E A M I E R
The CIDOT has worked diligently with both
private and public sector partners to design the Reinvent for Readiness:
“new” Cayman Islands consumer experience with 1 Identify stakeholder challenges & develop the best
sanitation and safety policies for the dive and methodologies to reactivate the tourism sector in an
hospitality sectors, as well as public transport, and effective & efficient return as a top pillar of the economy.
more. The Cayman Islands has implemented
physical distancing, health, and safety restrictions, as Stimulate the Domestic Economy:
well as enhanced sanitation practices on-island for 2 Identify strategies to positively impact the country
through domestic tourism as the Cayman Islands
when its border reopens to international travelers. transitions through the phases of the COVID-19 crisis.
These efforts will continue to be supported by
marketing initiatives to reach key audiences in 2021, Regain Global Market Confidence and Market Share:
leading up to and during the next phased reopening 3 Extensive global marketing & promotions of the best
as part of the RB5 recovery plan. practices and methodologies put in place to ensure the
The Cayman Islands is no stranger to tourism Cayman Islands tourism products & services are
and economic disruption due to natural disasters operating with the highest safety and sanitation standards.
and global crises and has always managed its
recovery with dedicated and thoughtful long- Bolster Future Tourism Sector Employment:
term strategies. The CIDOT will continue to lead 4 This adaptation strategy will develop new definitions of
the charge in developing innovative marketing roles within the industry, including the necessary
programs and initiatives to meet these challenges, retraining of tourism professionals to adapt to a new way
helping the destination reach its tourism goals. of operating in the tourism market.