Marketing and Promotions

As marketers for the three Cayman Islands, we pledge to increase air arrivals and the economic benefits of tourism for the people of the Cayman Islands. We seek to be the sun, sea and sand destination of choice for the affluent, educated, adventurous traveller who values togetherness by representing the best in an authentic, environmentally-responsible, sophisticated and safe vacation destination.

  • Oneisha Richards

    Deputy Director, International Marketing and Promotions

    Mrs. Oneisha Richards holds the title of Deputy Director, International Marketing and Promotions. Mrs. Richards has over 18 years’ experience in strategic marketing and tourism policy development.

    As Deputy Director, International Marketing and Promotions, Mrs. Richards assists the Director of Tourism with the development, coordination and monitoring of global and country-specific strategic marketing and promotions. Her responsibilities include the creation and implementation of annual advertising and promotions plans, partnership and affinity marketing as well as digital marketing and social media. Mrs. Richards has oversight of CIDOT's marketing teams in Canada, the United States, Latin America and the United Kingdom.

    Mrs. Richards possesses a Bachelor's degree in Tourism and Travel Management from Florida International University and a Master’s degree in Marketing and E-Commerce from the University of Maryland. She believes in building winning strategies through research and a collaborative leadership style.