Page 4 - Marketing Milestone

Department of Tourism Milestones

FOREWORD

This year's COVID-19 pandemic created conjunction with other supporting government
unprecedented challenges, impacting the global tourism departments. Leading up to the return of tourism, these
industry and many aspects of society, from shelter-in-place marketing programs have communicated to the public and
regulations to international border closures to travel key stakeholders that the quality of the Cayman experience
restrictions. After swiftly and effectively closing its borders is more elevated than ever before.
to international travel and cruise traffic in
early March 2020, the Cayman Islands has
been aggressive in its efforts to protect its
people and visitors.
During this period, the Ministry of
To u r i s m a n d C a y m a n I s l a n d s
Department of Tourism (CIDOT) worked
continuously to respond to the needs of
the industry by instituting measures to
assist those who were suddenly faced with
unemployment, closure of businesses,
and coordinating efforts to ready the
sector for the different phases of tourism's
return. This year, the CIDOT led many
m a r k e t i n g m i l e s t o n e s a n d
communications efforts to keep the
Cayman Islands top-of-mind with
international media and travelers as a
premier, luxury destination that is worth
the wait.
The following booklet outlines key
marketing efforts and initiatives achieved
by the Ministry and CIDOT, in

O U R T I M E A P A R T W I L L O N L Y
M A K E T H E D R E A M, D R E A M I E R.