Dream in Cayman

The Cayman Islands Department of Tourism is proud to debut a new advertising campaign showcasing the natural beauty of the destination. The creative was shot throughout Grand Cayman, Cayman Brac and Little Cayman and features several talented Caymanian models, who gracefully posed for underwater photographs deep along the ocean floor and in beautiful settings filled with exotic flora and fauna. For an added touch, the television commercial song is a reimagined version of "Beyond the Sea," sung by Caymanian Sarah McTaggart to capture the dreamy vibe and uniqueness of both the destination the Department of Tourism's new ad campaign. The press release with the announcement can be accessed here and creative examples are below.





“Beyond the Sea”

This reimagined version is sung by Sarah McTaggart. Ms. McTaggart is a singer and songwriter who comes from a long line of Caymanian talent. Her great aunt Leila Elberta Ross-Shier (nee McTaggart), wrote “Beloved Isle Cayman”, the Caymanian national anthem. Sarah’s father, Stephen McTaggart is a Caymanian folk singer and songwriter who wrote hits like “Come Back Home To Your Island”. Now living in Los Angeles, Sarah is the lead singer of internationally touring indie pop band Transviolet. Since receiving accolades from Katy Perry and Harry Styles over their debut release Girls Your Age, the band has toured with acts like Twenty One Pilots, LANY and Mikky Ekko. They’ve also performed on the Late Late Show with James Corden, The Today Show, and The Late Show with Stephen Colbert. They are releasing their debut album later this year.